Say When: Authentic Chai Tea (Liquid Super Concentrate 1:3)

Just Say When (formerly The Chai Co)

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Product Overview

The full-bodied flavor of Say When Chai is a result of using whole spices, purified water and organic teas with no additives or preservatives. Based on a traditional recipe from Pakistan's famed Karakoram region, this chai provides just the right balance of sweetness and spice!

Ingredients: An infusion of Water, Cane sugar*, Black tea*, Cinnamon*, Blackstrap Molasses*, Ginger*, Cardamom, Black Pepper*, and Lemon Juice*. (*Organic)

Attributes: Certified Organic & Kosher, 70% Fair Trade Ingredients, non-dairy.

Type: Liquid Super Concentrate 1:3 ratio

Preparation: Shake Well. Add 1 part of concentrate to 3 parts milk or milk substitute. Heat and serve, or pour over ice.

Additional information: Say When (formerly The Chai Company) is committed to the principles of honesty, integrity, and respect for our employees and our environment. Our chai concentrates are made with fair trade, organic ingredients. You will also notice that our chai uses a higher mixing ratio than most other concentrates. Wth less water we produce less waste, fewer trucks on the road, and less post-consumer waste. And it means better value for our customers. Enjoy!


"This is a 1:3 concentrate which means adding 6 oz milk to just 2 oz chai. A little concentrate goes a long way, and that's great! The only potential downside is that it may be a little trickier to get the ratios right, since measuring to precise ounces isn't a strong suit of mine... I'm more likely to just dump in a "reasonable" portion and call it good. But for this taste comparison, I measured carefully and followed the directions. A rarity, I assure you.

Say When Authentic Chai certainly has high boldness quality (strong tea flavor), a relatively mellow spice component, and a low level of sweetness, comparatively speaking. I think of this one as being the polar opposite of Oregon's Original Chai concentrate: Where Oregon seems thin and highly sweet, the Chai Company is bold and full-bodied. Heck, it even looks significantly darker after mixing. The Say When mix calls for a lot of milk, BTW (3/4 by volume) but you wouldn't know it from the taste, as this chai really cuts through and reforms the flavor completely. It doesn't taste like milk (as the Oregon Original or Starbucks chai tends to do after mixing). In fact, this brew is SO different from the thin, sweet Oregon Original that many US chai drinkers are familiar with, that it really seems to be an entirely different drink. To call them both chai seems a disservice to the folks at Say When. Definitely on a par with the kind of chai you'd expect to get at an authentic Indian restaurant."

--Troy, the chai-tasting guy


(11 reviews) Write a Review

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  • 5
    Best Chai Ever!

    Posted by Angela Spencer on 23rd Jan 2024

    I’ve always kinda liked chai but never loved it. Decided to try it in my local coffee shop and they have this brand. OMG!!!! Fell madly in love with it and have to have it daily! So much cheaper to make it myself. I’m in love with this stuff. Not like any typical chai I’ve ever had! I have all my friends going to the coffee shop now lol

  • 5

    Posted by Angela on 7th Dec 2023

    This stuff is DELICIOUS!!!! I love it!

  • 5
    Best of four taste-tested

    Posted by Randy on 18th Mar 2023

    After taste-testing Sattwa, Chai & Chai Again, Say When Oolono, and Say When Authentic, I have chosen "Authentic" to serve in my cafe. BTW, I'm mixing it 2:1, not 3:1, for a more flavorful taste.

  • 5
    authentic chai

    Posted by Nancy Liebert on 20th Jan 2023


  • 5
    Thank you, Chai-Direct!

    Posted by Jenny Vigil on 12th May 2022

    Thank you, Chai-Direct!

  • 5
    placed lots of orders here.

    Posted by Linda Francis on 12th May 2022

    I have placed lots of orders here. I am most happy that you carry the brand of chai I love which is organic and from Canada

  • 5
    Easy to buy

    Posted by Joanna Bronstad on 12th May 2022

    Easy to buy, tastes great, and quick service!

  • 5
    Great company and a delicious product

    Posted by Brenda Warrick on 12th May 2022

    Great company and a delicious product

  • 5
    wonderful variety

    Posted by Chris Kelsey on 12th May 2022

    A wonderful variety of the world's tastiest drinks!

  • 5
    Exemplary selection and descriptions.

    Posted by Jerold Manoram on 12th May 2022

    I find the selection of products to be exemplary, as well as the product descriptions, which enables even the connoisseur to select what they are searching for with ease.

  • 5
    Will never buy my chai anywhere else.

    Posted by Carolyn Kanter on 12th May 2022

    Will never buy my chai anywhere else. Last year I had problems with delivery of a shipment, and Chai Direct was quick to remedy my problem. I am very grateful, and will remain a loyal customer.